U+SAGE: Reducing Food Waste – Branding & Collateral Design

SAGE logo with green arrow forming a cycle around a plus sign

U+SAGE is a sustainability initiative that encourages students and staff to reduce food waste through awareness and action. I created the program’s visual identity and all supporting materials, including:

  • Logo design

  • Instructional brochure

  • Custom illustrations and icons

  • Waste bin stickers

  • Rack cards and signage for school dining spaces

The visual system reinforces circularity and environmental responsibility while staying friendly and accessible for both managers and students. These materials helped introduce and communicate the program during its beta launch.

Open booklet titled U+SAGE Manager Instructions for Beta Test January 2021 with colorful circular arrow graphic on the cover.
Information posters about different types of waste: Production Waste, Storage Waste, and Serving Waste, with icons and descriptions for each type.
Recycling, food waste, and compost bins with signs on a wall, and a landfilling trash bin beside them.
Two informational flyers about reducing food waste by U+SAGE, featuring text and a photograph of a person and a child interacting with a kiosk.