Custom Employee Benefits Communications

Client: Kelly Benefits

At Kelly Benefits, I specialized in designing custom employee benefit guides, postcards, and flyers to help employers clearly communicate benefit options to their teams. These materials were provided as a value-added service for all benefits clients.

Each project began with brand research to ensure the final design aligned with the client’s visual identity and tone. My goal was to transform complex and often overwhelming benefits information into clear, approachable, and visually engaging content.

Design Objectives:

  • Reflect each client’s brand for a cohesive and professional look

  • Simplify dense HR language into reader-friendly layouts

  • Use visual hierarchy and clear typography to guide employees through their options

  • Encourage better understanding and engagement with benefit offerings

These materials were not only informative, but also helped clients build trust and transparency with their employees through thoughtful, user-centered design.

Open brochure featuring a drone on the cover and informational pages about healthcare benefits and plans.
Open brochure titled '2017 Open Enrollment Cobra Guide for Internal Employees' showing a group of six diverse coworkers in a meeting room with large windows, some working on laptops, with logos of Allegis Group, Aerotek, and TEK Systems at the bottom.
Open employee benefits booklet for Frontida Biopharm with infographic design on the front cover and detailed information inside.
Open enrollment brochure for Erickson Living from 2015, featuring people of various ages, with sections on health plans, prescription benefits, and enrollment details.
Open brochure displaying Allegis Group contract employee benefits overview, with images of a family and healthcare icons on a wooden table.
Two printed flyers with an orange and blue design, announcing benefits effective January 1, 2017, and a reminder about open enrollment ending October 23, 2016, featuring a group of people in a meeting and logos of Allegis and associated companies.
Fitness brochure titled "Les Mills" featuring a grayscale photo of four people exercising in a gym with a cloud-like background and a dark honeycomb pattern. The bottom right corner mentions 'Employee Benefits 2016'.
Open brochure with black and white photo of people boxing, black background, yellow text, and a yellow strip on the bottom.
Brochure for Erickson Living's 2017 benefits open enrollment, featuring a family photo and information about enrollment dates, benefits, and contact details.