NCDHHS Medicaid Connect Portal Redesign

Client: NCDHHS

Original Medicaid Connect Homepage

The original Medicaid Connect portal was difficult to navigate, especially for users with limited technical experience or accessibility needs. The interface was outdated, non-responsive, and overly complex. This lead to confusion, drop-offs, and increased reliance on support channels.

The system also needed to support third-party app developers and healthcare payers accessing data via API, yet the design lacked clear entry points or guidance tailored to those distinct user groups.

Key Challenges

  • A legacy interface that wasn’t mobile-friendly or ADA-compliant

  • Fragmented user flows for consent, login, and data access

  • Dense content with little hierarchy or visual clarity

  • No consistent design system or scalable components

Project Goals

  • Simplify and modernize the user experience across all devices

  • Create clear, guided workflows for registration, consent, and API use

  • Improve content hierarchy and information architecture for faster task completion

  • Deliver a responsive, scalable design system within Amida’s framework